French-Italian based in London, Sarah is renowned for her expertise in crafting international growth strategies for luxury and lifestyle brands.

Growing up in her parents' couture atelier in France, Sarah launched her international career in Hong Kong, working with Benetton and Cerruti. With life and work experience across three continents—Europe, Asia, and Australia—she brings a deep understanding of diverse luxury markets, leveraging her extensive network and global expertise to drive success in the industry.

Drawing on her commercial and merchandising experience with renowned brands such as Prada, Armani, Kenzo, Burberry, and Alexander McQueen, Sarah has sharpened her expertise in designing and executing strategies for  wholesale, franchise and travel retail on a global scale, both in established and emerging markets.

In 2018, Sarah founded Ab Fash. As a strategic thinker, dynamic communicator fluent in multiple languages, and results-driven leader, she employs a meticulous approach, akin to personae institu, to enable strategic decision-making and guide her clients to international commercial success.